Services

Methodology

Should you do a Quantitative or Qualitative Methods Approach? Together, these different types of methods complement each other and provide a context and richness of data on your customers or visitors that will probably surprise you and inspire you to new heights. A study with at least one of each of the above methods is referred to as a Mixed Methodology, which we love! Yes, we are geeks.
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Tourism

Visitors bureaus, chambers of commerce, regional DMOs, city/county organizations... those who are targeting VISITORS to a place.Our research is about helping you refine your marketing strategies by understanding your clients, visitors or customers as people. What perceptions do they operate under? What drives them? What would change their behavior? We believe the best projects use a mixed method approach. But the methods we use for collecting data differ for those representing a visitor destination (DMO) vs. a product or service company.
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Business

This Service is for Marketing/advertising/design firms, businesses, hotels, restaurants, shops, producers, providers... those who are targeting CONSUMERS of a product or service.Our research is about helping you refine your marketing strategies by understanding your clients, visitors or customers as people. What perceptions do they operate under? What drives them? What would change their behavior?We believe the best projects use a mixed method approach. But the methods we use for collecting data differ for those respresenting a visitor destination (DMO) vs. a product or service company.
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