Mixed Methodology Approach!
Quantitative and Qualitative Methods Approach
Together, these different types of methods complement each other and provide a context and richness of data on your customers or visitors that will probably surprise you and inspire you to new heights. A study with at least one of each of the above methods is referred to as a Mixed Methodology, which we love! Yes, we are geeks.
See what people have to say about Gray Research Solutions:
We have worked with both Shannon and Heather for several years now and as a partner they understand the complexity of a DMO campaign. If you need research for your destination or visitor center call…
Working with Gray Research Solutions has helped us improve our ability to market our brands based on customer needs. Shannon and Heather are both very professional and responsive!
Working with Shannon and Gray Research Solutions was truly a treat for me! Her knowledge of how to harness data and analytics was exactly what my firm needed! Thanks Shannon