This Service is for Marketing/advertising/design firms, businesses, hotels, restaurants, shops, producers, providers… those who are targeting CONSUMERS of a product or service. Our research is about helping you refine your marketing strategies by understanding your clients, visitors or customers as people. What perceptions do they operate under? What drives them? What would change their behavior? We believe the best projects use a mixed method approach. But the methods we use for collecting data differ for those representing a visitor destination (DMO) vs. a product or service company.
Studies & Research:
Customers who've done business with us:
Working with Gray Research Solutions has helped us improve our ability to market our brands based on customer needs. Shannon and Heather are both very professional and responsive!
Working with Shannon and Gray Research Solutions was truly a treat for me! Her knowledge of how to harness data and analytics was exactly what my firm needed! Thanks Shannon
We were glad to use this service as we’ve recently started a new marketing campaign based of of the research that Gray Research has done for us . All the staff at GRS were incredibly…