Welcome To Gray Research Solutions

We are tourism researchers.

We specialize in providing custom research solutions to tourism organizations, using data to help them gain valuable insights about their visitors and prove the value of tourism in their communities. But we go beyond just data – we humanize research to help you understand your visitors on a deeper level, so you can make informed decisions that drive results.

Our Services

Custom Research You Can Use

At Gray Research Solutions, we pride ourselves on being able to provide research that can be turned into
actionable insights.

Clients Testimonials

What People Say

Katie Williams Director
Dunwoody, GA

Gray Research Solutions uses research to guide strategy, offering practical solutions that are rooted in research. Shannon is the ultimate professional and skilled at bringing various groups of stakeholders together around a shared vision.

Tim Todd Executive Director
Upcountry South Carolina

The GRS team was very focused throughout the project to make certain that we were going to get information that would not be just a report to present to our members and partners, but information that would help us to enhance and improve our advertising and marketing messages.

Danielle Morgan Former Director
Visit Greenwood, MS

Gray Research Solutions was a pleasure to work with. Their passion for gathering quality, honest, and reliable data comes through in every aspect of their work. The expertise and insight has been invaluable.

Katie Williams Director
Visit Athens, GA

Shannon Gray and Chris Cavanaugh are the one-two punch that every destination needs. Together they provided valuable data, meaningful strategic planning, and a plan of action the entire community can support.

T.J. Fletcher Senior Director of Destination Strategy & Development
Madden Media

GRS is my go-to tourism research experts. Shannon and her team do amazing work that breaks down information into understandable, actionable insights.

Barbara Ware Executive Director
Visit Old 96, SC

Great group to work with! We learned so much from the research they provided our team.

Heather Daniel President & CEO
Explore Newnan-Coweta, GA

I knew I had a great team when I chose Shannon & Chris, but they went above and beyond to exceed my expectations. The level of detail and hands-on experience we received was second to none. They have set our destination up for long-term success and provided a great baseline for measuring our future ROI.